Snoop Dogg Boosts Malayalam Hit 'Kalyani' to Global Fame

The Malayalam indie track 'Kalyani,' released in November 2025, achieved international recognition after American rapper Snoop Dogg shared it on his Instagram Story. This endorsement significantly boosted the song's popularity, contributing to its rapid accumulation of streams.

The band behind 'Kalyani' later released a reimagined version of the hit, featuring additional vocals by acclaimed singer Shreya Ghoshal and a music video starring actress Saniya Iyappan. This updated version has garnered close to 20 million views, a figure greatly influenced by Snoop Dogg's repost, facilitated through a connection with his son. Ghoshal reportedly loved the original song and readily agreed to contribute her vocals.

For their latest single, 'Chillara Flex,' the band is collaborating with director Rupan Bal, known for his work in the Punjabi music industry. They aim to shift the narrative around 'flex culture' in Kerala, encouraging individuals to pursue their ambitions and celebrate their successes.

The group firmly believes that Malayalam music is poised for broader global appeal, drawing parallels between the international reach of Spanish music and their aspirations for Malayalam songs. They envision their music being heard worldwide, similar to how foreign-language songs are enjoyed in different countries.