Who is starring in Wells Fargo's new Super Bowl commercial?

Marcelo Hernandez, known for his role on "Saturday Night Live," is starring in Wells Fargo's new Super Bowl campaign.

What is the focus of Wells Fargo's Super Bowl advertising campaign?

The campaign focuses on celebrating everyday financial wins and milestones, rather than just major life events.

How is Wells Fargo using Super Bowl advertising differently this year?

Wells Fargo is targeting specific local English- and Spanish-language markets with its ads, rather than aiming for a broad national audience.

Home / Arts and Entertainment / SNL Star's Super Bowl Ad: Banking on Everyday Wins

SNL Star's Super Bowl Ad: Banking on Everyday Wins

5 Feb

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Summary

SNL's Marcelo Hernandez stars in Wells Fargo's Super Bowl ad campaign.
The campaign focuses on celebrating everyday financial wins.
Wells Fargo targets specific local markets rather than mass reach.

SNL Star's Super Bowl Ad: Banking on Everyday Wins

Marcelo Hernandez, known for his work on "Saturday Night Live," is bringing his comedic energy to Wells Fargo's latest advertising campaign, which will debut during Super Bowl LX. The commercials are designed to air on select local English and Spanish-language stations, focusing on celebrating relatable, everyday financial successes. These include milestones such as adhering to a budget or achieving a better credit score.

This campaign represents a strategic shift for Super Bowl advertising, as Wells Fargo aims to engage consumers in six key English-language markets and ten top markets reached by Telemundo. Rather than broadcasting to the massive national audience, the company seeks to connect with a more specific demographic. This targeted approach allows Wells Fargo to maximize its investment by reaching consumers more relevant to its localized presence and brand objectives.