Sónar 2026: Evolution or Revolution Under New CEO?

Barcelona's Sónar festival launches on June 18th with a renewed focus on evolution and anticipating future trends, under the leadership of its new CEO, François Jozic. This year marks a significant structural change as the entire festival consolidates at Fira Gran Via, featuring redesigned outdoor stages and indoor spaces, enabling continuous programming for the first time in its history.

Helmed by Jozic, who took over in October 2025, Sónar 2026 aims to build on its legacy of celebrating electronic music, technology, and creativity. The festival is integrating digital art more deeply, highlighted by an interactive installation called Organismo, and expanding its scope with Sónar District, featuring commercial genres like tech house.

The event also introduces Sónar Kids, a program designed to engage younger audiences with electronic music and digital culture. This forward-looking approach comes after the 2025 festival faced controversy and boycotts related to its ownership by Superstruct Entertainment and its parent company, KKR.

Sónar has addressed these concerns through its 'Sónar Responds' FAQ section, clarifying its stance on ethical investments and condemning genocide. While acknowledging potential audience shifts, the festival reports strong ticket sales, indicating continued appeal and a growing, younger demographic.