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Snapchat's Snappys Awards: Celebrating Creator Culture
25 Feb
Summary
- Snapchat launches its first Snappys Awards on March 31.
- DJ Khaled receives the Lifetime Achievement Award.
- Awards honor breakout creators across entertainment genres.
Snapchat is launching its inaugural Snappys Awards Show on March 31, set to take place at its Santa Monica headquarters. This event aims to honor breakout creators across various fields, including entertainment, comedy, music, sports, and beauty. Comedian Matt Friend is slated to host the ceremony.
DJ Khaled will be honored with the Lifetime Achievement Award, recognizing his substantial impact as a creator, artist, and entrepreneur. The Snappys Awards underscore Snapchat's commitment to acknowledging the vital role creators play in shaping culture and driving conversations on the platform.
This initiative follows similar moves by other social media giants, with TikTok having already held its U.S. awards show in December and Instagram announcing its own 'Rings' program in the fall. Snapchat's efforts also align with recent growth, particularly from its Snap Star program, which has seen a significant increase in content creators on the platform.
