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Sky Doubles Down on Originals Amidst HBO Max Launch
3 Dec
Summary
- Sky plans to produce two tentpole series annually.
- HBO content will remain available on Sky for free.
- Sky emphasizes consistency in a volatile streaming market.

Sky is set to continue its business as usual strategy, focusing on its original productions despite the impending launch of HBO Max in the U.K. next year. Executive Director of Scripted Originals, Meghan Lyvers, emphasized that Sky Originals have consistently performed well with audiences, reinforcing the company's commitment to this path.
Lyvers announced plans to grow Sky's output by producing two major tentpole series annually, a significant increase from the current one. This strategy aims to provide consistency in the ever-changing streaming landscape, with further details expected in early next year. The move signifies a strong focus on homegrown content.
While HBO Max will soon launch in the region, HBO content will remain available on Sky for free. Lyvers expressed optimism, believing that increased competition with high-quality content will elevate storytelling standards. Sky continues its co-production efforts with HBO, highlighting successful collaborations on projects like the upcoming legal thriller 'War'.




