Home / Arts and Entertainment / SKIMS' Faux Hair Panty Sparks Viral Frenzy, Sells Out in Days
SKIMS' Faux Hair Panty Sparks Viral Frenzy, Sells Out in Days
18 Oct
Summary
- SKIMS launched a "Faux Hair Micro String Thong" featuring curly and straight faux hair
- The product went viral and sold out within days of its release on October 14, 2025
- Kim Kardashian was "shocked" by the attention the controversial panty received
On October 14, 2025, Kim Kardashian's SKIMS brand launched a new and highly controversial product - the "Faux Hair Micro String Thong." The panty features a mix of curly and straight faux hair in a variety of "nude" shades, and was conceived during a photo shoot for the brand.
The launch of the daring new undergarment immediately sparked a viral frenzy online. Kardashian, speaking at the October 16, 2025 premiere of Hulu's "All's Fair" in Los Angeles, expressed her surprise at the level of attention the product received. "It was just a fun, silly idea," she told E! News, noting that other designers like John Galliano have previously experimented with similar concepts.
Despite the polarized reactions, the $32 Faux Hair Thong has already sold out following its initial release. SKIMS is currently maintaining a waitlist for the next batch of the brand's most controversial panties to date. Kardashian seems unfazed by the controversy, commenting that she and her team have "been laughing and talking about it all day long."
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The viral SKIMS launch has also prompted responses from other brands, with European Wax Center posting an ad campaign poking fun at the faux hair trend. Kardashian praised the salon's "best response" to her brand's provocative new product.
