What happened with Simon Cowell's new boyband December 10?

The boyband December 10, formed on Simon Cowell's Netflix show 'The Next Act', failed to achieve significant chart success, with their debut single reaching only number 72.

How did December 10 perform commercially?

December 10 sold just 6,300 units (physical, digital, and streaming) in their first week, charting at a disappointing number 72.

What is the industry reaction to Simon Cowell's latest music project?

Music industry insiders have described Simon Cowell's new boyband project as a 'catastrophe' and a 'disaster', questioning its future success.

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Simon Cowell's Boyband Flops: The Midas Touch Lost?

12 Feb

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Summary

Boyband December 10 charted at a disappointing number 72.
The group's management team also handles Dua Lipa's success.
Industry insiders label Cowell's latest project a catastrophe.

Simon Cowell's Boyband Flops: The Midas Touch Lost?

Simon Cowell's new Netflix show, 'Simon Cowell: The Next Act,' aimed to replicate the massive success of One Direction by forming a new boyband, December 10. The series, which aired in December (the exact date is not provided), followed Cowell's auditions across the UK and Ireland. Despite employing a management team that guided Dua Lipa and a publicist for Taylor Swift, the boyband's debut single, 'Run My Way,' released on January 30, only reached number 72 on the charts, selling just 6,300 units.

Music industry insiders have described the project as a 'catastrophe,' casting doubt on both the band's future with their record label and Cowell's contract with Netflix. A second season of 'The Next Act' is uncertain, with some suggesting Cowell's influence in pop music may be waning. His past successes, including discovering One Direction and Little Mix on The X Factor in 2010, highlight a significant downturn, leading some to question if his 'Midas touch' has faded.