Home / Arts and Entertainment / Sia Sells Half Her Music Catalog for $180 Million
Sia Sells Half Her Music Catalog for $180 Million
1 Oct
Summary
- Sia sold a 50% stake in her music catalog for $180 million.
- The deal was with Pophouse, a Swedish investment firm.
- This sale includes plans for an immersive digital avatar show.
Singer-songwriter Sia has finalized the sale of a 50 percent stake in her music catalog for $180 million. The deal was made with Pophouse, a Swedish investment firm co-founded by Björn Ulvaeus of Abba. This significant transaction includes a collaborative effort to develop an immersive digital avatar production based on Sia's music.
The agreement grants Pophouse rights to publishing and master recordings, while Sia retains her name and likeness. Insiders estimate Sia's catalog generates approximately $18 million annually in royalties. This venture anticipates substantial returns for both Sia and Pophouse, capitalizing on the artist's immense streaming success.
Sia's catalog features nine songs with over a billion streams on Spotify, including collaborations like 'Titanium' with David Guetta. Pophouse has a history of similar successful ventures, notably the Abba Voyage virtual residency and recent acquisitions related to the music interests of Tina Turner and the catalog of Kiss.
Pophouse also acquired a stake in Iron Maiden's publishing and master music rights, with plans for a digital universe featuring the band's mascot, Eddie. These partnerships highlight Pophouse's strategy in leveraging iconic music catalogs for innovative digital experiences.
