What is ShowUp Studios and who leads it?

ShowUp Studios is a new venture based in Madrid, Spain, focused on creating Gen Z-focused content, led by former Disney executive Lightcap.

What is ShowUp Studios' content model?

ShowUp Studios will offer free programming for digital platforms, supported by advertising and brand integrations.

What are ShowUp Studios' production goals?

The studio aims to produce over 4,500 episodes within its first five years, covering various genres and formats.

Home / Arts and Entertainment / New Studio Targets Gen Z with Free Digital Content

New Studio Targets Gen Z with Free Digital Content

15 Apr

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Summary

ShowUp Studios will create Gen Z-focused content using a free model.
The new company aims to produce over 4,500 episodes in five years.
Lightcap, formerly of Disney, leads the Madrid-based venture.

New Studio Targets Gen Z with Free Digital Content

ShowUp Studios has officially launched, with its operations based in Madrid, Spain. Spearheading the new venture is Lightcap, who previously held significant roles at Disney Channels Worldwide and Discovery Latin America/U.S. Hispanic. This new label is dedicated to producing content specifically for Generation Z.

The studio plans to operate on a model offering free programming across digital platforms. This will be funded through advertising and strategic brand integrations. ShowUp Studios has set an ambitious goal of producing more than 4,500 episodes within its initial five years of operation.