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New Studio Targets Gen Z with Free Digital Content
15 Apr
Summary
- ShowUp Studios will create Gen Z-focused content using a free model.
- The new company aims to produce over 4,500 episodes in five years.
- Lightcap, formerly of Disney, leads the Madrid-based venture.
ShowUp Studios has officially launched, with its operations based in Madrid, Spain. Spearheading the new venture is Lightcap, who previously held significant roles at Disney Channels Worldwide and Discovery Latin America/U.S. Hispanic. This new label is dedicated to producing content specifically for Generation Z.
The studio plans to operate on a model offering free programming across digital platforms. This will be funded through advertising and strategic brand integrations. ShowUp Studios has set an ambitious goal of producing more than 4,500 episodes within its initial five years of operation.
The content planned will span diverse genres, formats, and lengths, incorporating both vertical and horizontal video. Both live-action and animated productions are anticipated. The company has initiated a pre-seed funding round and intends to host upfront presentations later in the year to showcase its intellectual property to advertisers before commencing production.
