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K-Pop Content Giant Partners with Thai Film Powerhouse
1 Dec
Summary
- Showbox and M Studio will co-produce films, investing financially.
- Talent exchange for cast and crew is a key component of the deal.
- M Studio holds 54% of the Thai box office market share in 2024-2025.
Korean content firm Showbox is set to collaborate with Thailand's M Studio in a significant film co-production venture. This memorandum of understanding establishes a framework for joint financial investment, talent exchange for both cast and crew, and comprehensive distribution strategies for Thai films on a global scale. The agreement also opens doors for adapting Showbox's existing intellectual property into new Thai cinematic productions.
M Studio, a subsidiary of Major Cineplex Group, brings substantial market influence, holding a commanding 54% share of the Thai box office for the 2024-2025 period. Their past successes include the "Death Whisperer" trilogy, which achieved over $50 million in ticket sales in Thailand. The company consistently produces 10-15 films annually, benefiting from vertical integration that spans production to exhibition.
This collaboration is anticipated to yield a diverse range of films, leveraging M Studio's expertise in genres like horror and action, and Showbox's international content development capabilities. The companies are expected to reveal their inaugural co-production project and its anticipated schedule in the near future, marking a new era for Thai-Korean cinematic partnerships.
