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Pop Agent Builds Careers, Not Just Moments
30 Jul
Summary
- Agent Nury uses teen fan experiences to guide artist development.
- Clients Gracie Abrams and Tate McRae achieved massive arena tours.
- Nury focuses on sustainable careers over fleeting chart success.
Shirin Nury, a 36-year-old agent at CAA, utilizes her teenage concert memories as a "superpower" to develop successful pop artists. She has cultivated a notable roster, including Gracie Abrams, Tate McRae, and Charli XCX.
Nury's strategic career-building approach is evident in her clients' recent achievements. Charli XCX's "brat" tour grossed $21.3 million, with additional major festival and co-headlining performances. Tate McRae's "Miss Possessive Tour" in 2025 brought in $110.8 million, including two sold-out shows at New York's Madison Square Garden.
Gracie Abrams is set to embark on her largest tour yet, "Look at My Life," in December, following multiple sold-out arena shows. Nury prioritizes sustainable career growth for her artists over short-term gains, aiming to build lasting fan connections.
Nury views the current landscape as a powerful era for female live artists, highlighting that "women are defining the marketplace." She is also applying her fan-centric philosophy to emerging talents like Bella Kay and Devon Again.
