Shakira's Cali Concerts Ignite $20M Economic Boom, Nostalgic Homecoming

On October 25-26, 2025, global superstar Shakira returned to Cali, Colombia for a series of concerts as part of her Las Mujeres Ya No Lloran World Tour. The concerts were the biggest in the city in recent years, with over 77,000 attendees across both nights. Shakira's performances transformed the Pascual Guerrero Stadium into a massive gathering place, generating a historic economic impact for the capital of Valle del Cauca.

In the days leading up to the concerts, the city was abuzz with preparations and anticipation. Restaurants, hotels, shops, and cultural services saw a significant increase in activity, with an estimated 2,500 to 4,000 temporary jobs created by the event. Each of Shakira's concerts brought in up to $20 million in revenue for Cali, cementing her status as a driver of cultural and economic development in the region.

The atmosphere inside the stadium was one of pure celebration. Iconic local group Grupo Niche warmed up the crowd with their signature salsa hits before Shakira took the stage. The Barranquilla-born artist's emotional return to Cali sparked a wave of nostalgia, as it had been nearly 19 years since her last visit during the Fijación Oral Tour. Shakira's promise to return more frequently was met with thunderous applause, solidifying her connection to the city and its people.