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FIFA Probes Lookalike's World Cup Content
17 Jun
Summary
- Influencer impersonating Shakira faces FIFA investigation.
- Allegations involve unauthorized use of World Cup branding.
- Shakira has a deep musical history with the World Cup.
Rebeca Maiellano, known online as ShakiBecca, is facing scrutiny from FIFA due to her impersonations of global superstar Shakira. The influencer, who has amassed over half a million followers, is reportedly being investigated for potentially using unauthorized 2026 FIFA World Cup branding and copyrighted visuals in her content. FIFA is known for its strict defense of intellectual property and commercial rights, adding weight to this developing situation.
Shakira herself has a significant and longstanding connection to the FIFA World Cup. Her iconic songs like "Waka Waka (This Time for Africa)" from 2010 and "La La La" from 2014 became anthems associated with the tournament. Most recently, she collaborated on "Dai Dai" with Burna Boy, the official song for the 2026 World Cup, reinforcing her unique place in football history. This deep connection may explain the heightened attention on any content that merges Shakira's persona with official World Cup imagery.
The controversy highlights a contemporary challenge for online creators, where the lines between fan tributes, celebrity impersonations, and global brand usage can become blurred. As of 2026-06-17T00:16:18+00:00, FIFA's review is ongoing, with no formal legal action announced yet.
