Home / Arts and Entertainment / SRK Taps Arijit, Sonu for New Global Music Festival
SRK Taps Arijit, Sonu for New Global Music Festival
17 Oct
Summary
- Shah Rukh Khan announces UNIFYD Festival, a new international music event.
- The festival is set for March 20, 2027, in Abu Dhabi with top South Asian artists.
- Ticket sales begin October 19, 2026, with early access available.
Shah Rukh Khan has unveiled his latest ambitious project: the UNIFYD Festival, an international music festival poised to make its debut on March 20, 2027, in Abu Dhabi. This one-day event will be headlined by acclaimed singers Arijit Singh, Sonu Nigam, and Karan Aujla, with Khan serving as the curator.
The festival's primary goal is to highlight and celebrate South Asian musical talent for audiences worldwide, particularly in the Middle East. The inaugural edition is slated to feature multiple stages and an estimated 15 artists, with more performers expected to be announced soon.
Khan expressed his vision, stating music shares storytelling's power to unite people. The festival intends to bring leading Indian artists together on an unprecedented scale. Ticket sales will commence with an early-access window opening on October 19, 2026, via a booking app, followed by general sales on October 20, 2026.
