SFMOMA's Fisher Collection Reimagined: A New Era

SFMOMA is showcasing "Reimagined: The Fisher Collection at 10," an exhibition that presents nearly 250 pieces from the Fisher collection in thematic groupings. This new approach incorporates background material such as photographs, videos, and audio to provide wider historical context. It also features design elements for accessibility and a creative space for children, a pilot initiative for the museum.

This exhibition marks a departure from previous presentations, which were typically minimalist. The goal is to appeal to a broad spectrum of visitors by providing deeper, more meaningful content. The museum aims to "ensnare" people, fostering a connection with the human element of art creation and potentially inspiring future artists.

The Fisher collection, originally amassed by Donald and Doris Fisher, comprises works by prominent modern and contemporary artists. The family loaned the collection to SFMOMA under an unusual 100-year agreement, which includes a requirement for periodic exclusive exhibitions.

The museum is employing various assessment methods, including focus groups and visitor surveys, to gauge the success of this new, more contextualized exhibition strategy. This approach is being watched to see if other institutions adopt similar methods.