What is Seth Rogen's role in the Roots holiday campaign?

Seth Rogen, a Canadian actor, is the star of the Roots Holiday 2025 campaign, where he models the brand's latest winter offerings and curates a selection of gift ideas for last-minute shoppers.

How does the Roots campaign celebrate Canadian talent and traditions?

The Roots campaign is described as a "tribute to the quirks, traditions, and nostalgia that make the holidays feel like home" in Canada. The brand chose Rogen, who is known for his Canadian charm and humor, to front the campaign and embody the brand's values of authenticity and homegrown pride.

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Seth Rogen Brings Canadian Charm to Roots' Holiday Collection

Q: How does the Roots campaign aim to lift the spirits of Canadians after the Toronto Blue Jays' 2025 World Series exit?

The article notes that with the Blue Jays' heartbreaking exit from the 2025 World Series still fresh in the minds of many Canadians, Rogen's Roots campaign aims to provide a much-needed dose of holiday cheer. The campaign is positioned as a way to celebrate Canadian talent and traditions during a difficult time for the country's sports fans.

6 Nov

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Summary

Seth Rogen stars in Roots' new holiday campaign
Rogen showcases cozy Roots apparel and curates gift picks
Campaign celebrates Canadian talent and holiday traditions

Seth Rogen Brings Canadian Charm to Roots' Holiday Collection

As the 2025 holiday season approaches, Canadian actor Seth Rogen has teamed up with the iconic apparel brand Roots for a new campaign that celebrates the brand's heritage and the actor's own homegrown talent.

Rogen, who hails from Vancouver, is featured prominently in the Roots Holiday 2025 campaign, posing for photos and showcasing a range of the brand's cozy winter offerings. From stylish sweaters and retro-inspired jackets to printed cardigans and unisex accessories, Rogen models the latest Roots collection with his signature wit and charm.

Beyond just modeling the apparel, Rogen also curates a selection of "Seth's Picks" - a gifting guide that includes everything from plaid throws and ceramic hockey mugs to scarves and toques. In an accompanying video, Rogen plays the role of the "Roots Holiday Concierge," offering gift ideas and suggestions to last-minute shoppers.

Roots has described Rogen as "one of Canada's most beloved icons," and the brand says it chose the recent Emmy winner to front its holiday campaign in order to celebrate talent that "embodies humor, authenticity and homegrown pride." The campaign is positioned as a "tribute to the quirks, traditions, and nostalgia that make the holidays feel like home."

With the Toronto Blue Jays' heartbreaking exit from the 2025 World Series still fresh in the minds of many Canadians, Rogen's Roots campaign aims to provide a much-needed dose of holiday cheer. And for those still seeking solace, the actor's own lifestyle cannabis brand, Houseplant, may offer an additional avenue for recovery and relief.

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