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Seth Meyers Roasts Sydney Sweeney's Nude Sports Ad
1 Oct
Summary
- Seth Meyers mashed up writer's questions with press conference clips.
- Sydney Sweeney's viral ad for Novig features her in only sports equipment.
- Sweeney has an ownership stake in Novig, the betting company.
Late night television has increasingly embraced political commentary, with hosts and writers often engaging in critiques of the current administration. This trend was evident when Seth Meyers integrated a skit involving Sydney Sweeney's controversial advertising into his program.
Meyers' show featured a segment where absurd questions devised by his writing staff were juxtaposed with clips from White House press conferences. One such question asked about the impact of Sweeney's nude sports equipment ad on blue-collar workers, followed by a clip of Karoline Leavitt discussing economic matters.
While the segment aimed for humor, the inclusion of Sweeney's ad reportedly made some viewers uncomfortable. Meyers acknowledged this, joking that the bit landed better in the writer's room. The controversy surrounding the ad, which promoted the online betting company Novig, saw Sweeney herself partner with the brand, acquiring an ownership stake.
Sweeney chose Novig due to its policy against betting on personal details. The "Just Sports" campaign, featuring Sweeney adorned only with sports gear, went viral, significantly boosting Novig's brand recognition.
