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Seahawks Logo's Indigenous Roots Spark Cultural Revival
8 Feb
Summary
- The Seahawks logo's design was inspired by a Kwakwaka'wakw ceremonial mask.
- A fan's journey into his heritage deepened his connection to the team.
- The logo's origin has fueled a resurgence in Indigenous culture and identity.

The Seattle Seahawks logo's origins lie in a historical discovery: a ceremonial mask created by the Kwakwaka'wakw Nation on Vancouver Island. This revelation has deeply impacted fans, particularly Wallace Nagedzi Watts, known as Captain Seahawk, who credits the team with reconnecting him to his Indigenous roots. The mask, carved in the late 1800s, was identified by the Burke Museum in Seattle during the team's 2014 Super Bowl appearance.
The discovery of the logo's inspiration has coincided with a broader movement among Indigenous peoples to reclaim their cultural heritage. This resurgence includes learning ancestral languages, cultural practices, and strengthening identity. Artists like Bruce Alfred note that many in their communities are inspired by the Seahawks' connection to Indigenous art, seeing it as respectful rather than stereotypical.
Museums now collaborate with Indigenous communities on exhibits featuring sacred artifacts like the mask. While some critique displaying such items, others argue the Seahawks logo respectfully borrows from Indigenous culture, unlike other sports teams that perpetuate harmful stereotypes. This connection has revitalized traditions and fostered a sense of guardianship among Indigenous youth.



