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'Screen Time' Becomes Top Vertical Series on PineDrama & TikTok
13 May
Summary
- First vertical series on PineDrama and TikTok reached nearly 75 million views.
- The horror series achieved the highest seven-day watch time on platforms.
- Fans praised the microdrama for its elevated acting and avoiding AI.
Hoorae Media's inaugural microdrama, "Screen Time," has achieved remarkable success, becoming the top-performing vertical series on both PineDrama and TikTok. Within its first week of release on April 29th, the horror series garnered close to 75 million views across the platforms. It also achieved the highest seven-day watch time for any series on ByteDance's microdrama hub and TikTok.
The series' first act, comprising 27 one-minute episodes, has captivated audiences. The debut episode alone amassed over 22 million views and 700,000 likes on TikTok. The narrative follows two couples whose movie night takes a dark turn when a mysterious figure hijacks their TV, threatening to expose their secrets. The second act is scheduled to debut on May 22nd, following the strong performance of the first.
Online viewers have expressed strong praise for "Screen Time," particularly commending its high acting standards and its deliberate avoidance of AI-generated content. This positive reception highlights a demand for authentic storytelling. Issa Rae's production company, Hoorae, has a content partnership with TikTok to co-develop additional micro-series exclusively for the social media platform and its companion app, PineDrama.
