Saudi Arabia's Entertainment Boom Lures Top YouTuber MrBeast to Launch Theme Park

In the past decade, Saudi Arabia has undergone a remarkable transformation, rapidly developing its entertainment options as part of Crown Prince Mohammed bin Salman's Vision 2030 plan to diversify the country's economy and society. This shift has attracted a host of global celebrities, from Cristiano Ronaldo to Naomi Campbell, to the kingdom.

The latest high-profile arrival is MrBeast, the world's most popular YouTuber, who has launched his "Beast Land" theme park in Riyadh. MrBeast, whose real name is James Donaldson, hit 100 billion views on his channel this month and is now bringing his signature challenges and cash prizes to life in the Saudi capital.

The theme park combines thrilling rides and attractions with MrBeast's American Gladiator-style endurance games, where visitors can compete for large sums of money. Donaldson says 70% of his fans are outside the U.S., and Saudi Arabia was a natural choice due to its accessible studio space and the high demand from his global audience to experience his videos in person.

The opening of Beast Land marks the latest milestone in Saudi Arabia's transformation, as the once ultra-conservative kingdom continues to diversify its entertainment offerings and attract international talent. With Riyadh Season now running for nearly half the year, young Saudis have more avenues for fun than ever before, a far cry from the country's past reputation.