Parker's Book Imprint Aims to Revive Reading, Especially Among Men

According to a report published in August 2025, reading for pleasure has seen a "pretty serious decrease" in the United States over the last two decades, with women more likely to read consistently than men in 2023. Actress Sarah Jessica Parker, who launched her own book imprint SJP Lit with independent publisher Zando in 2022, is speaking up about the importance of reading and the need to support it.

During a recent event with 92NY, Parker discussed her efforts to find and publish captivating new writers through her imprint. She noted that when selecting books, she looks for stories that "really wow us immediately." One such book is the historical fiction novel I Am You by Victoria Redel, which Parker's imprint published last month. Parker says the book, set in 1600s Amsterdam, "grabbed her attention" and she "couldn't put it down."

Parker believes there is "great work out there" by both established and emerging writers, but that it's become increasingly difficult to "grab people's attention" in the current media landscape. She hopes her imprint can help introduce new authors to readers and reignite a passion for reading, especially among men, who Parker says have seen a "serious decrease" in their reading habits in recent years.