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Sara Davies' Frugal Flight Philosophy
18 Apr
Summary
- Sara Davies prioritizes teaching her sons the value of money.
- She can afford a private jet but chooses budget airlines.
- Davies believes in instilling proper values despite wealth.

Businesswoman Sara Davies, renowned for her role on Dragons' Den, shared her unique approach to wealth and parenting. Despite an estimated net worth of £37 million, Davies consciously opts for budget airlines like Ryanair over private jets when traveling with her sons, Oliver and Charlie. This decision stems from a desire to impart the value of money and responsible spending habits, ensuring her children understand the difference between affordability and appropriateness.
Davies draws from her own childhood experiences, where she helped in her family's shop from a young age. She now encourages her sons to contribute to her sister's business for pocket money, reinforcing the importance of hard work. Her frugal philosophy extends to other areas, such as waiting for sales on items like smoked salmon. She reflects on the challenge of raising children with sound values while living in a different financial reality than her parents did.
In a personal note, Davies also spoke about her enduring relationship with her husband of 27 years, Simon, describing him as the "wind beneath my wings." They have been together since they were teenagers. She highlighted his supportive nature and his focus on the family's well-being rather than celebrity life. Simon's quiet acts of support, like unpacking luggage and doing laundry, underscore his role in their family's harmony.