Home / Arts and Entertainment / Sanrio Axes TV Collab Amid China's War History Outcry
Sanrio Axes TV Collab Amid China's War History Outcry
29 Oct
Summary
- Sanrio apologized and canceled its collaboration with the TV drama Vivant.
- The show faced criticism in China for its portrayal of wartime history.
- Sanrio's decision halts all further partnerships with the program.
Sanrio Co., the global icon of cute, has apologized and officially canceled its collaboration with the popular Japanese television drama "Vivant." This significant decision was prompted by widespread criticism originating from China, which targeted the spy program for its depictions of wartime history.
Facing backlash over perceived historical inaccuracies or sensitivities, Sanrio has committed to halting all ongoing and future collaborations with "Vivant." The company cited the show's "expressions" as the reason for the withdrawal, underscoring a dedication to navigating cultural sensitivities responsibly.
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