SANAM: Authenticity Over Algorithms in Music

The band SANAM, which achieved fame organically through YouTube, has shared its perspective on the evolving landscape of music as both art and commerce. Lead vocalist Sanam Puri commented that while music is intrinsically tied to business for an artist's survival, an overemphasis on commercial success and revenue can dilute creativity. He noted that some artists prioritize fame and money over genuine artistic expression.

Sanam suggested that maintaining a clear separation between artistic creation and administration, often facilitated by a capable team, is crucial for protecting creativity. Bassist Venky highlighted the challenge of creative stagnation, stressing the need for artists to consciously evolve. Drummer Keshav Dhanraj pointed out that simplicity and sincerity are vital for connecting with listeners, warning that losing these core elements means losing everything.

Beyond external success metrics, the band discussed the internal emotional fulfillment of artists. Puri observed that many outwardly successful musicians experience creative dissatisfaction, often stemming from a fear that their authentic expression will not be accepted. He advocated for vulnerability as the ideal artistic state, where artists can share their true beliefs without concern for performance metrics, reminding us that music's survival depends on honesty.