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Samuelito: K-Pop Star Embraces Latin Roots
15 Jun
Summary
- Samuel blends Latin rhythm and reggaeton with K-pop.
- His new album, SAMUELito, honors his Mexican-Korean heritage.
- The album features English, Spanish, and Korean lyrics.

Musical artist Samuel, aged 24, has unveiled his latest album, SAMUELito, which artfully merges Latin rhythms and reggaeton energy with his K-pop experience. This release signifies a deliberate embrace of his unique Mexican-Korean American identity, a journey that began in Los Angeles and led him through rigorous training in South Korea. Samuel's new album, SAMUELito, is a testament to his diverse background. It prominently features lyrics in English, Spanish, and Korean, showcasing his versatility and deep connection to his roots. He has actively participated in producing, writing, and directing the performances, ensuring the album reflects his personal narrative and artistic vision. The album's title, 'SAMUELito,' is a cherished nickname from his father's side of the family, encapsulating his identity. This creative endeavor is also a tribute to his late father, with the music video for "Never Say Goodbye" intended to illuminate the album's profound meaning. Samuel draws inspiration from Latin music icons like Daddy Yankee and Rauw Alejandro, infusing tracks with danceable beats and emotional depth. He aims for the album to evoke positive feelings and authentic experiences for listeners, avoiding any forced fusion of genres. SAMUELito is now available on all streaming platforms, representing a significant milestone in Samuel's evolving career.