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Samsung's AI Phone Stars in Devil Wears Prada 2
30 Apr
Summary
- Samsung Galaxy S26 Ultra's AI feature helps save the day in the movie.
- The phone's 'Circle to Search' feature identifies items instantly.
- Samsung powered a Galaxy Runway Cam at the movie's New York City premiere.
Samsung's Galaxy S26 Ultra is prominently featured in "The Devil Wears Prada 2," with its AI capabilities playing a crucial role in the movie's narrative. The AI-enabled "Circle to Search" feature allows users to instantly identify any item online, a function that becomes instrumental in the film's plot.
The phone's integration extends beyond the screen, with a custom TV spot starring character Jin Chao. Samsung also hosted an AI-powered Galaxy Runway Cam at the film's New York City premiere, which captured stars and fashion moments. The phone, priced at $1,299.99, is available in six colors.
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