YouTube Stars Salish & Jordan Matter Ink Netflix Deal

Popular YouTube creators Salish and Jordan Matter have entered into an exclusive partnership with Netflix. The father-daughter duo, known for their adventurous challenges and celebrity collaborations, will produce new scripted, unscripted, and animated projects for the streaming giant. Their existing library of content will also be made available on Netflix later this year, expanding their reach to a global audience.

This collaboration signifies a major step for the Matter family, who have amassed 34.1 million subscribers and billions of views on their YouTube channel. Salish, who won a Kids' Choice Award for female creator of the year in 2025, expressed excitement about bringing their unique storytelling to Netflix's platform. Jordan Matter highlighted Netflix's global reach as an ideal environment to expand their creative endeavors.