Saiyaara's Viral Reels and Organic Fandom Surprise Bollywood Insiders

On October 9th, 2025, at the FICCI Frames 2025 event, Mohit Suri and Yash Raj Films CEO Akshaye Widhani discussed the unexpected success of their film Saiyaara. The film, which launched two newcomers, Ahaan Panday and Aneet Padda, has become a legacy project for the production house.

Widhani revealed that Saiyaara has achieved remarkable feats, including becoming the highest-grossing Bollywood love story of all time and reaching the #4 spot on the global Spotify chart with its title track. However, the most surprising aspect was the viral social media response, with Instagram flooded with Saiyaara-related reels and videos of fans' reactions.

Widhani clarified that these viral moments were not a marketing tactic, but rather an organic phenomenon. He was initially surprised by the widespread attention, thinking it was just his personal algorithm. However, the film's popularity had taken on a life of its own, with viewers going to unexpected lengths to express their enthusiasm.

Suri also shared that even in the film's rough edit stage, which was 3 hours and 15 minutes long, Aditya Chopra, the head of Yash Raj Films, had confidence in the project, believing it would succeed even if it opened to a modest ₹4-5 crore. Chopra's faith in the film's potential proved to be well-founded, as Saiyaara went on to become a blockbuster.