Director: Mass cinema needs intellect, not repetition

Filmmaker Sabbir Khan has shared his perspective on the evolution of "mass cinema," emphasizing the need for intellectual engagement rather than repetitive storytelling. Khan, who directed films like Nikamma, believes that the audience's viewing patterns have fundamentally changed since the pandemic, making older, recycled tropes ineffective.

Khan noted that the two-year lockdown significantly altered what audiences expect from films. He stated that the general sentiment against Bollywood, which persisted even after restrictions lifted, contributed to the struggles of films released during that period. He expressed hope that current filmmakers have learned from this, understanding that audiences now demand more than mediocre content.

The director also spoke about his experience launching new talent, including Tiger Shroff, Kriti Sanon, and Nidhhi Agerwal. He views introducing newcomers as a significant aspect of filmmaking, even if initial attempts don't always succeed commercially. Khan maintains a close relationship with Tiger Shroff, describing him as family.

Khan argues that "mass cinema" must adapt to a more educated and globally exposed audience. He insists that content should reach a wider audience but with added intellect, moving beyond predictable plots. Currently, Khan is back in the writing room, developing new story ideas.