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Prince William & Kate Help Radio 1 Star
4 Dec
Summary
- A campaign aimed to get a Radio 1 newsreader on CBeebies.
- The goal required a social media clip to reach one million views.
- Royal intervention helped the newsreader achieve the target.
A unique campaign to have Radio 1 newsreader Calum Leslie read a story on CBeebies Bedtime Stories gained significant traction. Leslie was tasked with achieving one million views on a promotional social media clip before a strict deadline. The pressure mounted as the deadline approached for the popular children's segment.
In a surprising turn of events, Prince William and Princess Catherine intervened to support the initiative. Their official social media accounts shared the video, providing a crucial royal endorsement. This royal backing proved instrumental in the campaign's success.
With the Royal endorsement, Calum Leslie's video rapidly achieved its goal, hitting the one million view mark in just ten minutes. This timely intervention ensured that the newsreader met the challenge and secured his anticipated spot on CBeebies.
