Romance Novels Leap to Vertical Video

Jamie Gordon, co-founder of Fugitive Films, and Maggie Malina, formerly of MTV, have launched Rommi, a new production studio dedicated to vertical video content within the romance genre. The studio's strategy focuses on adapting best-selling romance books and commissioning original stories from renowned authors prior to their publication. Rommi's inaugural original vertical rom-com, "Drive Me Mad," is scheduled for release in October and is based on an idea by romance author Ali Rosen. Further original stories are in development with authors Emma Grey and Debbie Rigaud. Rommi is also adapting popular romance titles like "The Mixtape" by Brittainy Cherry and "This Spells Love" by Kate Robb. Gordon, who will serve as CEO, and Malina, as head of content, are collaborating with Morgann Book and Thomas Johnston of Bookish Media. This partnership aims to co-produce and advance the studio's slate of projects, capitalizing on their deep understanding of the romance fandom. Gordon stated that Rommi's mission is to cater to the romance reading community's existing habits of blending reading, viewing, and social media engagement. The studio intends to deliver streamer-worthy rom-coms in a format that audiences already embrace, utilizing their extensive film and television experience to create satisfying entertainment. Malina emphasized that Rommi will fill a void in the market for a consistent flow of well-produced romance content, complementing existing traditional media offerings. She believes Rommi will provide a romantic escape for viewers, positioned between streaming and theatrical releases. Gordon, a New York City-based producer with credits including "Humor Me" and "Swimfan," brings significant film and television expertise. Malina, who previously oversaw hits like "Single Ladies" at MTV/VH1, brings experience in fast-paced viewer engagement and authentic content creation. Rommi's approach prioritizes the author's voice and presence, with the partnership with Bookish Media being crucial due to their insight into reader preferences and the romance fandom.