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Stones' Iconic Logo: From Goddess Kali to Global Fame
16 Feb
Summary
- The Rolling Stones logo was inspired by the Hindu goddess Kali.
- Designer John Pasche created the iconic symbol in 1970.
- The logo debuted on the 1971 Sticky Fingers album.
The iconic red lips and tongue logo of The Rolling Stones, first publicly displayed in 1971, has its origins in the Hindu goddess Kali. The band sought a unique identity in 1970, leading Mick Jagger to suggest Kali's extended tongue to designer John Pasche. Pasche, a student at the Royal College of Art, transformed this inspiration into a universally recognized symbol.
Pasche's design, intended to represent anti-authoritarianism and rebellion, was simplified for broad reproduction. Although later refined by others, Pasche is credited as the original designer. The logo made its debut on VIP passes for a concert and prominently on the 1971 Sticky Fingers album, quickly becoming synonymous with the band.
While Pasche was initially paid a modest sum for his work, the logo's copyright was eventually sold. In 2008, the original artwork was acquired by a museum for a significant amount, recognizing its landmark status in design. The logo's cultural roots have recently sparked discussion about appropriation among some online communities.
