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Rohit Sharma Ventures into Entertainment
10 Aug
Summary
- Rohit Sharma to host a new entertainment show premiering in September.
- Amitabh Bachchan to host AI-enhanced 'Kaun Banega Crorepati' Season 18.
- Sony's September slate features stars like Ajay Devgn and Madhuri Dixit.
Indian cricket star Rohit Sharma will debut in the entertainment industry by anchoring his own show, set to launch on Sony Entertainment Television and SonyLIV in September. This announcement is part of Sony Pictures Networks India's broad content strategy, encompassing various genres.
The network's flagship offering for the upcoming period is "Kaun Banega Crorepati" Season 18, hosted by Amitabh Bachchan. This season is distinguished by its AI integration, aiming to shift the show's focus towards strategic reasoning.
Further enriching the lineup, Bollywood actor Ajay Devgn will host the true-crime series "Crime Patrol 2026." Additionally, Bharti Singh and Harsh Limbachiyaa are set to host the comedy format "Indian Game Show." Madhuri Dixit Nene will lead the Marathi version of the popular quiz show, "Kon Honar Crorepati."
Oscar-winning composer A.R. Rahman will spearhead "Tamil Idol," a singing competition for Tamil Nadu's emerging talent. The streaming platform SonyLIV will also feature "MasterChef Tamil" with Samantha Ruth Prabhu and the upcoming crime drama "Scam 2010," directed by Hansal Mehta. The film "Haiwaan," starring Akshay Kumar and Saif Ali Khan, is also slated for a digital premiere on SonyLIV.
Complementing this entertainment push, Sony Sports Network will broadcast a "Festival of Sports" from August 15 to December 1, covering major cricket events and the Asian Games. Sony Pictures Networks India's extensive network reaches over 700 million viewers across India and is distributed in more than 150 countries.
