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Rockabye Baby: From Punk to Lullabies for 20 Years
31 Jul
Summary
- Rockabye Baby transforms hit songs into instrumental lullabies.
- Paramore chosen for 20th anniversary due to demographic and advocacy.
- The brand aims to bridge pre-parent identity with new parenthood.
Launched nearly two decades ago, Rockabye Baby has transformed into a beloved music brand, reimagining hits from diverse artists into gentle lullabies. The series is marking its 20th anniversary with a new album featuring the band Paramore.
Executive producer Lisa Roth conceived the idea in 2006, seeking a gift that both parents and children could enjoy. Rockabye Baby has since released nearly 130 albums, garnering over 4.5 billion streams. Roth emphasized Paramore's suitability for the anniversary, citing their enduring popularity and advocacy for inclusivity.
The meticulous process behind each album involves producers reconstructing arrangements to retain the original song's emotional essence. Roth instructs producers to create lullabies that are soothing for babies but still honor the artist's intent. This approach has expanded the brand's audience beyond parents to include various demographics.
Rockabye Baby's original mission of creating a bridge between a parent's past and present self continues to guide its releases, offering an alternative to traditional children's music. The success of the Paramore album is anticipated, with 'Misery Business' expected to be a standout track.
