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Robert Pattinson: Jaeger-LeCoultre's New Global Ambassador
2 Sep
Summary
- Pattinson named global ambassador for luxury watchmaker Jaeger-LeCoultre.
- He is a genuine admirer of fine watchmaking and mechanical timepieces.
- His campaign with Jaeger-LeCoultre will roll out through mid-September 2026.
Actor Robert Pattinson has been named a global ambassador for the luxury watchmaker Jaeger-LeCoultre. This appointment is described as a natural progression, given Pattinson's authentic admiration for mechanical timepieces and fine watchmaking. He expressed that compelling objects possess depth, with a great watch embodying character, craftsmanship, and a story.
Pattinson's dedication to excellence, curiosity, and authenticity resonated with Jaeger-LeCoultre's values. The company views his ambassadorship as a new chapter, enhancing its connection to contemporary culture. He joins a roster of esteemed ambassadors and friends of the brand.
Pattinson's current projects include filming 'The Batman' and upcoming releases like 'Dune: Part Three.' His campaign with Jaeger-LeCoultre will continue to roll out through mid-September 2026. He is also the founder of the U.S.-based production company Icki Eneo Arlo.
