Home / Arts and Entertainment / Primary Wave Partners with Robert Palmer Estate
Primary Wave Partners with Robert Palmer Estate
23 Sep
Summary
- Primary Wave will manage Palmer's publishing and recording catalogs.
- The deal includes name, image, and likeness for the late artist.
- Primary Wave aims to grow Palmer's legacy through new opportunities.
Primary Wave has entered into a partnership with the estate of the late artist Robert Palmer to manage his extensive publishing and recording catalogs. This collaboration aims to leverage Primary Wave's expertise to develop new marketing, branding, digital, and synchronization opportunities for Palmer's music.
The deal encompasses a stake in Robert Palmer's name, image, and likeness, a common element in Primary Wave's artist partnerships. The company expressed honor in welcoming Palmer's body of work, emphasizing a commitment to both preserving and growing his legacy for future generations.
Robert Palmer, who died in 2003, achieved significant global success, selling millions of albums. Data indicates nearly 2.09 million consumption units since 1991. He received three RIAA platinum album certificates for "Riptide," "Heavy Nova," and "Addictions: Volume 1," with the latter also earning a BRIT platinum award in the UK. Palmer also secured two Grammy awards for best male rock vocal performance.
