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Riz Ahmed's 'Bait' Eyes Emmy Gold
20 Apr
Summary
- Riz Ahmed's 'Bait' seeks 21 Emmy awards.
- The series navigates cultural backlash and professional pressure.
- Emmy nominations voting occurs from June 11-22.

The British six-part miniseries "Bait," starring Riz Ahmed, is preparing for an extensive Emmy Awards campaign, submitting for consideration in 21 categories. The series, available globally on Prime Video since March 25, explores the journey of Shah Latif, a British Pakistani actor facing existential challenges while auditioning for the James Bond role.
"Bait" has garnered positive reviews, evidenced by its 95% score on Rotten Tomatoes. Riz Ahmed, an Oscar winner and past Emmy recipient for his role in "The Night Of," is a prominent figure in the campaign, submitted for outstanding lead actor in a limited series. Guz Khan and Sheeba Chaddha are also recognized for their supporting roles.
Episode 3, titled "House or Home," directed by Bassam Tariq and written by Azam Mahmood, will serve as the official submission for both directing and writing categories. The Emmy nomination-round voting is scheduled from June 11 to June 22, with nominations to be announced on July 8.
The series' executive producers include Allie Moore, Ben Karlin, Jake Fuller, alongside producers Chris Sheriff, Karen Joseph Adcock, Dipika Guha, Prashanth Venkataramanujam, and Azam Mahmood. The extensive campaign highlights the show's ambition in the competitive limited series landscape.