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Baque Reveals Rihanna's Core Fenty Design Philosophy
5 Jul
Summary
- Angelo Baque consulted on Fenty's overall creative direction.
- He helped resolve initial identity and color challenges.
- Rihanna envisioned Fenty embodying a luxury feel like Chanel.
Streetwear veteran Angelo Baque recently offered a glimpse into Rihanna's foundational ideas for her Fenty brand. Baque detailed his role as a consultant, acting as a "creative troubleshooter" during Fenty's early stages. He was instrumental in resolving identity and color strategy challenges, even suggesting an extension to the Fenty logo.
During a discussion about Fenty's development, Baque recounted a pivotal conversation with Rihanna. She expressed her desire for Fenty to capture the distinctive allure of luxury fashion. Baque explained that Rihanna wanted Fenty bags to offer the same recognizable status and desirable feeling as spotting a Chanel bag in New York's SoHo district.
