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Rihanna & A$AP Rocky's Fenty Skin Love Affair
21 Jul
Summary
- A$AP Rocky stars in a Fenty Beauty ad with Rihanna.
- Rocky pitches Fenty Skin products, emphasizing SPF.
- Rihanna is impressed and agrees to buy all products.

A$AP Rocky has teamed up with Rihanna for a captivating advertisement promoting his Fenty Beauty skin care line. The minute-long spot, titled "DON'T BE DUMB, USE @fentyskin," playfully borrows its name from Rocky's latest album.
In the ad, Rocky adopts the persona of a flamboyant street vendor, presenting an array of Fenty Skin products from his coat. He directs his pitch towards Rihanna, highlighting the benefits of daily moisturizer with SPF, noting its invisible finish on all skin tones.
Rihanna's initial skepticism gives way to admiration as she experiences the product's quality. Rocky also promotes a lip balm featuring a unique keychain case he designed.
The campaign culminates with Rihanna expressing her desire to purchase all the featured items, sealing the deal with a playful wink. Rocky is scheduled to embark on his "Don't Be Dumb" tour internationally next month.