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Ricky Kej: Environmental Activist Through Music
21 Dec
Summary
- Ricky Kej, a Grammy winner, prioritizes music reflecting his identity over fame.
- He pivoted from commercial jingles to environmental advocacy post-Grammy.
- His music aims to heal the planet and is in clinical trials for stress relief.
At 44, Grammy-winning musician Ricky Kej reflects on a career defined by unconventional choices, prioritizing personal artistic integrity over commercial success. He deliberately chose to create music that truly represents him, even if it meant being less known than artists conforming to mainstream expectations.
Kej's artistic path shifted significantly after winning his first Grammy. He transitioned from a prolific career composing over 3,500 jingles for major brands to focusing exclusively on music for environmental and social causes. This pivotal change was inspired by Prime Minister Narendra Modi's suggestion to leverage his passion for advocacy.
His current work includes collaborations with Stanford University on music designed for stress relief, currently in clinical trials. Kej also advocates for music's role in global issues, working with the UN and WHO on land restoration and refugee empowerment, and championing compulsory music education.
