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'Ricky' Defies Odds With Creative Indie Distribution
17 Apr
Summary
- Film 'Ricky' uses self-distribution for theatrical release.
- Kickstarter campaign supports targeted community focus.
- Filmmakers aimed for direct community engagement and visibility.

The independent film 'Ricky,' lauded at Sundance 16 months ago, is embarking on a creative self-distribution path. Despite critical acclaim and a directing prize, traditional distributors showed limited interest, prompting filmmakers to retain rights and pursue an alternative release strategy.
A Kickstarter campaign supported the film's focused outreach. The filmmakers aim for direct community engagement, particularly for audiences affected by the justice system and incarceration. This approach was chosen to ensure the film's message reached its intended audience.