Home / Arts and Entertainment / Rex Franchise Goes Global: New Season Shoots Expand Reach
Rex Franchise Goes Global: New Season Shoots Expand Reach
30 Sep
Summary
- The 'Rex' franchise has secured broad international sales for its latest series.
- Production is currently underway for the second season of 'Rex - Vienna Calling'.
- The 30-year-old police-dog series continues to resonate in today's on-demand market.
The long-running 'Rex' franchise has extended its international reach with significant sales for its latest series, "Rex - Vienna Calling." Production for a second season is currently underway, signaling continued global interest in the three-decade-old police-dog franchise.
The series has been acquired by broadcasters in Australia, Italy, Denmark, Greece, Croatia, Slovenia, Slovakia, Bulgaria, Romania, Estonia, Latvia, and Lithuania. Additionally, deals have been struck in Japan and Armenia, with further negotiations ongoing.
"Rex - Vienna Calling" features detective Max Steiner partnering with German Shepherd Rex to solve cases across Vienna. The current production is filming six new feature-length episodes in iconic locations within the Austrian capital.
The initial season premiered to strong viewership, drawing almost 1.6 million viewers in Germany and achieving a 27% share in Austria. In Italy, the premiere attracted over 750,000 viewers, with numbers exceeding one million when on-demand viewing was included.
The franchise's enduring appeal is attributed to its ability to maintain traction in the evolving on-demand television market. The success of local adaptations like "Hudson & Rex" further demonstrates the IP's global longevity.
