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Rental Families: Japan's Cure for Loneliness?
19 Jan
Summary
- Brendan Fraser stars as an American in Tokyo hired by a rental family agency.
- Rental family services offer paid actors for companionship and social events.
- The film explores themes of longing and the need for connection.

In the comedy-drama "Rental Family," Brendan Fraser portrays Phillip, an American living in Tokyo whose acting career has stalled. He takes a job with a "rental family" agency, a service where individuals are paid to act as relatives or friends for social gatherings or companionship. This unique role allows Phillip to form genuine connections and discover a new sense of purpose amidst Tokyo's vast population.
Fraser noted the paradox of immense energy alongside deep loneliness in Tokyo, calling it an "epidemic." He related to his character's journey of self-discovery in a bustling metropolis. The film's narrative resonates with a universal sense of longing and the fundamental human need for connection, suggesting even substitute relationships can provide comfort.
Written and directed by Mitsuyo Miyazaki, "Rental Family" was inspired by a co-writer's experience in Japan. Miyazaki investigated the phenomenon, discovering its surprising depth and prevalence, particularly heightened by the isolation experienced during the Covid-19 pandemic. Actress Mari Yamamoto's research, including visits to real agencies, underscored the necessity of these services in Japanese society, where avoiding burdening others is a cultural norm.




