Is 'Relationship Goals' a Movie or Ad?

Prime Video's Valentine's Day release, "Relationship Goals," is being reviewed not as a romantic comedy but as a feature-length advertisement for Pastor Michael Todd's relationship advice book. The film stars Kelly Rowland as a TV executive whose exacting romantic requirements are humorously detailed, including a preference for well-groomed nose hair. Despite its conventional romantic comedy structure and likable leads like Kelly Rowland and Method Man, the movie is called forgettable and lacks comedic beats. Instead, it relentlessly pushes the self-help book, even incorporating a line about "Amazoning" a copy, highlighting the service's dual role as a streamer and retailer. Supporting characters also exist solely to have problems solved by the book, mirroring "Think Like a Man" but without its effectiveness. Ultimately, the film is described as insulting, unconvincing, unfunny, and unromantic, failing even as a commercial for the book it promotes.