Reebok & 50 Cent Revive Iconic G6 Sneaker

The iconic Reebok G6, a collaboration born from a partnership with G-Unit, is making a comeback. This highly anticipated re-release is scheduled to launch on August 20, available on Reebok.com and at select retailers for $130. The unisex sizing will range from 3.5 to 13, with size 14 also available.

The sneaker boasts a premium design, featuring a white leather and suede upper complemented by a grey suede toe cap. Red, white, and blue accents highlight the design, alongside G6 branded silver lace dubrae and a tri-color heel tab. "G-Unit" is embroidered in blue on the lateral heel, with Reebok branding present on the tongue and heel. The shoe is completed with an icy rubber outsole and a durable rubber midsole.

Reflecting on the return, 50 Cent stated that the G-Unit sneaker signifies a special era in his career and hip-hop. He noted the significant impact of the original collaboration with Reebok on sneaker culture, which continues to resonate over two decades later. He is eager to reintroduce the G6 to its original fanbase and a new audience.

Reebok CEO Todd Krinsky echoed these sentiments, describing the relationship with 50 Cent as extending beyond footwear. He acknowledged 50 Cent's role in defining a key period in Reebok's history and their joint creation's lasting influence on sport style and culture. Krinsky views the G-Unit G6's return as a celebration of this legacy and an introduction to contemporary consumers.