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Reality Star Jennifer Affleck Shines in Glamorous Holiday Campaign
21 Oct
Summary
- Jennifer Affleck, a reality TV star, featured in a holiday campaign with fashion brand Cupshe
- Affleck co-starred with Demi Engemann and Layla Taylor from the show "The Secret Lives of Mormon Wives"
- Affleck said the collection made her feel "effortlessly chic" and that her daughter got to watch her on set

In October 2025, reality TV star Jennifer Affleck has been making headlines for her latest venture – a glamorous holiday campaign with fashion brand Cupshe. Affleck, who rose to fame for her #MomTok content and her role in the Hulu series "The Secret Lives of Mormon Wives," has teamed up with her co-stars Demi Engemann and Layla Taylor to create a stylish collection for the brand.
The Cupshe For the Plot Party Collection, which debuted this week, features 44 pieces spanning dresses, outerwear, skirts, and tops in rich fall and winter tones. Affleck expressed her excitement about the collaboration, saying, "I love the elegance and elevation of it all, while some pieces can even turn into daily wears in my closet!"
The campaign shoot was a special experience for Affleck, as her daughter was able to come and watch her work. "Cupshe was so welcoming and we had so much fun on set. My daughter even got to come and watch, and that was so special for her to see me work," she shared.
The collection, which is now available on Cupshe.com, has been praised for its versatility and chic aesthetic. Engemann and Taylor also expressed their delight in working with the brand, with Engemann describing the process as "a joy" and Taylor calling it a "dream" collaboration.