Home / Arts and Entertainment / Rauw Alejandro Celebrates Puerto Rican Bomba Music in Cinematic iPhone Short Film
Rauw Alejandro Celebrates Puerto Rican Bomba Music in Cinematic iPhone Short Film
11 Nov
Summary
- Rauw Alejandro releases iPhone-shot short film celebrating bomba, a powerful Puerto Rican musical tradition
- Video showcases the island's natural beauty and cultural guardians of the bomba tradition
- Alejandro's song "Besito en la Frente" featured, with the singer surrounded by bomba dancers
On November 7th, 2025, Puerto Rican singer Rauw Alejandro released a cinematic short film that celebrates the bomba, a powerful and deeply rooted musical tradition from his native island. The video, shot on an iPhone 17 Pro, was created in collaboration with Apple and showcases the natural beauty and cultural richness of Puerto Rico.
At the start of the film, Alejandro describes bomba as "the earth turned into sound, a heartbeat that came from Africa and blossomed in Puerto Rico." He emphasizes that bomba is more than just music - it is a "living dialogue between the drum, the body, and the collective voice," a tradition born of resistance that continues to be a celebration of freedom.
