Home / Arts and Entertainment / Rauw Alejandro & Bad Bunny: Latin Pride on Global Stage
Rauw Alejandro & Bad Bunny: Latin Pride on Global Stage
8 Sep
Summary
- Latin artists champion cultural pride amidst political climate.
- Rauw Alejandro's 'Cosa Nuestra' tour celebrates Puerto Rican identity.
- Artists aim to connect new generations with their cultural roots.
Latin music artists Rauw Alejandro and Bad Bunny are increasingly using their platforms to advocate for cultural pride and identity, particularly in the context of deportation concerns and economic issues affecting Latino communities. Alejandro's recent album "Cosa Nuestra" and his "Red Bull Chapters With Rauw Alejandro" shows at Forest Hills Stadium in September 2026 have been pivotal in this effort.
The "Cosa Nuestra" tour, which began in 2025, serves as a rebranding for Alejandro, moving beyond his identity as a reggaeton star. The meticulously crafted 90-minute show unfolds in three chapters: Inspiration, Momentum, and Legacy, celebrating Puerto Rican heritage and the diaspora.
Chapter 1 of Alejandro's performance showcased Puerto Rico's landscapes and symbols, tracing his personal and artistic evolution. It included tributes to salsa pioneer Frankie Ruiz and incorporated visual elements inspired by the island's folkloric vejigantes.
Subsequent chapters highlighted his journey as a global music star, featuring visuals of the New York City skyline and performing hits from his albums "Vice Versa" and "Playa Saturno." The final chapter honored reggaeton pioneers like Daddy Yankee and Bad Bunny, with guest performances by Tainy and Chencho Corleone.
Alejandro emphasizes the importance of educating younger generations about the roots of reggaeton and Latin culture. His shows aim to inspire Latinos worldwide to embrace their authentic identities and reconnect with their heritage, acknowledging the influence of both Puerto Rico and New York City on his life and career.
