Home / Arts and Entertainment / Rashmika Mandanna Ignites Popeyes India Launch
Rashmika Mandanna Ignites Popeyes India Launch
6 May
Summary
- Rashmika Mandanna is the new brand ambassador for Popeyes India.
- The brand launched its first television campaign in South India.
- Popeyes aims to connect with younger audiences through this campaign.
Popeyes India has named actor Rashmika Mandanna as its brand ambassador, launching its first South Indian television campaign. The 'Boring vs Bold' initiative emphasizes the distinctiveness of Popeyes' Louisiana-style Cajun flavors in the fried chicken market.
This campaign is strategically focused on South India, Popeyes' largest market, where it operates 48 outlets. Mandanna's popular appeal, spanning South Indian and Hindi cinema, is expected to enhance engagement with a younger demographic.
Vibhor Gupta, Business Head at Popeyes India, stated the campaign signifies a major milestone, focusing on bold flavors and a youthful identity. Mandanna expressed excitement, aligning with the brand's message of choosing bold over boring.
The campaign will utilize a 360-degree marketing approach across television and digital platforms in South India, with future expansion plans. Popeyes globally is recognized for its 12-hour marinated, Cajun-spiced fried chicken, with its Indian menu offering both chicken and vegetarian options.
